Key takeaways:
- Upgraded Euromonitor Passport Sustainability platform helps businesses track performance of claims, understand consumer sentiment and craft effective sustainability strategies
- Passport Sustainability covers 11 industries, 25 global markets, 50 product categories and more than 70 sustainability claims
- Findings include 20% of all sales globally in 2023 were of products featuring sustainable claims
- Zero Waste and B Corp are the most frequently recurring claims